Today, Austin Residential Properties launched a highly competitive flat-fee MLS listing service (starting at $299) and For Sale by Owner Plus (FSBO+) Program to help homeowners sell their homes more cost-effectively than by traditional means, which typically costs homeowners up to 6% of the sales price in agent commissions.
According to the National Association of Realtors, 89% of people use the internet to find a home, 38% of home buyers first learned about the house they bought from the internet, and the internet is the highest-used method for locating a home (higher even than contacting a real estate agent). Therefore, developing a strong presence for your home on the internet is a key driver for maximizing the exposure of your home to potential buyers. "Although buyers also use other resources, they generally start the search process online and then contact an agent..." (NAR) Since only 11% of home buyers find a home from driving by a house or attending an open house, home sellers are increasingly relying on the internet to help buyers find and fall in love with their properties. If the internet is such an important sales driver, and owners are willing to provide some simple on-site sales support, it becomes rather difficult to justify paying agents 6% in commissions to sell your house.
That's where the flat-fee listing service from Austin Residential Properties comes into play. For a nominal fee of $299, we'll list your home in the Multiple Listing Service (MLS), on Austin Home Search, and on Realtor.com.
59% of home buyers who search online utilize the local MLS service, but the other almost 30% use other online real estate sites like Zillow and Trulia. For $100 more, we'll maximize discoverability of your home on more than a dozen additional leading real estate online search and social media sites, including
Yahoo! Real Estate, Zillow, Trulia, Postlets, Oodle, Hotpads, Front Door, Backpage, Vast, Enormo, Twitter and Facebook. Why list with Austin Residential Properties instead of one of the many other flat-fee listing services? The way your home is portrayed in MLS makes all the difference in the world and you shouldn't trust your listing (and the widespread online syndication of your listing) to just anyone. Our seller support team consists of a licensed Texas real estate broker with 30 years of experience listing and selling hundreds of homes in the Austin area partnered with a licensed agent with 15 years of marketing and social media experience. After we receive your features list, home photos and basic description wording, we'll review your listing to make sure your home is presented favorably and comprehensively to prospective buyers online. And, we'll provide you with a comprehensive guide entitled "Do You Really Need an Agent? How to Be More Competitive by Selling Your Home Yourself." Our guide provides staging and marketing tips, guidance to contracts and forms, and negotiation advice to help you manage the sales process from start to finish on your own. And if the process of selling your own home ever gets too daunting, we provide the following services to give you the expert assistance you need you while ensuring that you still save a considerable amount of money while selling your property:
- Comparative Market Assessment (CMA) and Pricing Recommendation - $250
- Professional Home Photography - $300
- Real Estate Flyer (we deliver a .pdf and can have flyers waiting for you to purchase at a copy shop) - $100
- Text Messaging and QR Code Campaign - $100
- Virtual Tour and Mobile Virtual Tour - $200
- Customized Yard Sign (yours to keep) and Realtor Lockbox (on loan for length of listing) - $300
- Negotiations and Assistance with Offer Paperwork - 1% of Sales Price
About Us
Austin Residential Properties was born out of a search-engine-friendly re-branding effort for a 30-year old Austin real estate business led by broker Jackie Clark, a former leading listing agent for Amelia Bullock in Austin, former agent with Coldwell Banker - Previews Division and RE/MAX, and owner of the successful Westlake-based boutique real estate agency, Jackie Clark Realtors. Jackie has lived in Austin for 30 years, has marketed and sold hundreds of homes in the Austin area, was named by Unique Homes Magazine as one of the top luxury real estate professionals in the country, and holds a B.B.A. from Southern Methodist University. Leading our marketing efforts is Elizabeth Clark, a real estate agent with 15 years of marketing and social media experience, history crafting deals with internet giants like Facebook, Yahoo, Google, Microsoft, eBay and Amazon, and an M.B.A. from Harvard Business School.
