Sunday, June 7, 2009

Austin Residential Properties Launches Marketing and Social Media Department

In 2008, Austin Residential Properties added a staff position dedicated to Marketing and Social Media to maximize our marketing reach for our clients who list their properties with us and to help us attract buyers from both near and far.

With 15 years of marketing experience and social media expertise, Elizabeth Clark recently joined the firm to perform this role. She has worked in sales & marketing, strategic planning, communications and e-commerce at Dell Inc., Motion Computing (a successful Austin tech start-up) and the U.S. White House She holds an MBA from Harvard Business School, where she recently took a class in Digital Marketing and Social Media from an expert in the field.

In order to take advantage of the internet as an essential tool for marketing homes, Austin Residential Properties avails itself of several online methods for marketing our listings. In addition to utilizing the traditional marketing outlets for our listings (i.e., the Multiple Listing Service, The Statesman, etc…) and to creating a dedicated webpage and/or virtual tours for our listings, we also utilize key sites to ensure broad exposure:

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